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Abstract

"Jiaoxia" leisure shoes to the Olympic spirit as a core culture, the color and prudent to streamline the appearance highlighted the atmosphere and fashion, is a good casual shoes. 08 Beijing Olympic Games by the market play a propaganda role, leveraging the power, seek common ground, the pursuit of individuality and comfort, so as to avoid direct competition to the market the market surrounded the market and open up new profit model. The first part of the main thesis of this subsection the design of casual shoes, such as market entry point to note the second part of this is the production of casual shoes processes and related matters note.
Key words: the core culture of publicity; leveraging the power; new model of the design ideas